I’ve been getting this question a lot lately and decided a good way to answer it was to make a blog post about it! One of my favorite things to do when writing a blog post is to design a Pinterest friendly image. I typically do this at the very end, once I’m in the mindset of the post and can think of a great picture to go with it. But before I get into this mini tutorial, I just wanted to stress the importance of having a decent sized pinnable image in your blog posts.
Last summer, I started making images to go with my blog posts but I didn’t make them big enough. I made them Instagram-sized, totally square and small. Those images are still floating around Pinterest somewhere, but they didn’t bring me much traffic. Fast-forward to now and I’ve begun editing past images and creating more Pinterest-friendly ones using the method I describe below. I’ve been getting SO much more traffic from the new images, it’s insane! Creating pinnable photos is IMPORTANT if you’re trying to get more views from Pinterest! Now I’ll show you one way you can do it.
Find a Relevant Photo
I typically will either use stock photos from one of my favorite stock photo sites or use a picture of my own from my Instagram or another photo I took myself! The most important thing to do is to make sure it’s a photo with no copyright restrictions. When in doubt, use your own photos if you can!
Once you have your photo downloaded, it’s time for step 2!
I use Canva first to create a transparent overlay on the image. For some pictures, you can add text on it right away and you can still see it perfectly. However, I’ve become accustomed to adding the transparent overlay within Canva. I’ll show you how!
First, open your photo you just saved in Canva. I personally choose to use a “poster” layout because they are usually a decent size for Pinterest. Once the photo is opened, you can resize it within the poster and choose the part of the picture you want to see. When you first upload it into Canva, it should look like the screenshot below.
Then, you can stretch it to fill in the white space on the top and bottom of the poster. When you stretch it, make sure it isn’t TOO pixelated. I usually will stretch it so it just covers the top and bottom edges of the poster.
You can see the dotted line where the image ends. I stretched it over the poster just to make sure the edges are all filled with the image!
Add a transparent overlay
Now, we’re going to click on “background” in the left side toolbar. In the search bar, type transparent and hit enter on your keyboard. A bunch of photos should show up but to find the one we’re looking for you’ll have to scroll down about halfway.
Now you’re going to click on the picture that I have circled in the image above. This is a transparent overlay. Just add this over a picture and stretch it out however you’d like. Sometimes I stretch it in a bar across the image or I’ll make it a smaller rectangle inside the image. It’s totally up to you!
Once you’ve added your overlay how you like, you can download it and open up PicMonkey!
Now you can add text with your image on PicMonkey! You can do this in Canva as well, but I love the font options so much more in PicMonkey and there’s also an option to use your own fonts that you’ve downloaded which is awesome.
Once you’re done, make sure to add your blog’s URL somewhere on the photo so people know where to go if they just stumble upon the image somewhere.
Upload into your blog post!
Now, you can save the photo and insert it into your blog post! Make sure to resize it once you add it into your post because it might be a little too big for what you’re looking for. I usually have to shrink my image down once I add it into a post. There’s also the option of resizing within PicMonkey if you’d like but I typically will just drag it down within WordPress!
What programs do you use to create your Pinterest-friendly images?